Podcast 78: Jess Cerra, Entrepreneur and Professional Cyclist on Racing, Creating and Recovery

By in Podcast

Today’s guest can ride a bike and not just from strength and talent. Her ability to understand the bike is a gift that she brought into this world and one that has led to her deepest moments of learning in life. Her unexpected path to the saddle came through her studies in Exercise Physiology and once it showed up, she put the throttle down.

Starting out on the trails of off-road triathlon, Jess earned herself the Xterra National Championship as an amateur. Yet she had the clarity and data to see that cycling was her jam so she moved to the road and started racing and beating the best in the sport. She landed herself a contract, sponsors and a new direction in life as a professional cyclist.

This is what we would call flow. A time in life when we seemingly stumble upon a purpose and without question, begin to live it out. This is the story of Jess Cerra.

Jess is a professional cyclist, writer, chef and business owner of JoJe’ Bar; a real-food bar founded on the mantra of “ingredients, balance, and energy”. Dissatisfied with the bars on the market, Jess set up camp in her kitchen with a mission to create something that didn’t already exist, a quality bar using the finest ingredients that tasted like a soft baked cookie. I can attest that she achieved her goal.

We dive into the birth story of JoJe’, Jess’s rise to professional cycling and all that has been brought into her awareness from this journey of speed, competition, joy, pain, and darkness. No matter what seems to fall within her path, Jess feels supported by a guiding light that made itself known to her many years ago. We dive into meditation, the mental game for athletes, detachment, recovery, and racing. This is a conversation that warms up in its depth and builds in its gravity of context.

We thank you so much for tuning in to the show. If you are enjoying the YTP please leave a review on Apple Podcast and share your words with the world. Further support can be made through our Patreon page which for as little as a few bucks a month you can have a major impact on the life of this show. Continue to live the example for your community and as a member of the YogiTriathlete tribe. We are a group of like-minded individuals on a mission to create a better world and nothing will get in our way.



LISTEN: Apple PodcastSoundCloud | Google Play

SUPPORT THE SHOW: patreon-logo-150px

Episode 78 Show Notes:

M21 Challenge: Mindful Living for the Modern World – REGISTER TODAY

Podcast 77:  Ask the YTs Catching Up, Hot Tub Transitions and 50k Prep

Join the Tribe, Get Faster. Triathlon | Running | Mindfulness | Plant-Based Nutrition

Connect with YogiTriathlete: Facebook | Twitter | Instagram

Connect with Jess: Facebook | Twitter | Instagram

JoJe’ Bar | Facebook | Twitter | Instagram

JoJe’ Bar Kickstarter Campaign

Jess’s Team: Hagens Berman Supermint Pro Cycling Team

Famous Swami’s Group Ride

Arterial Endofibrosis In Professional Cyclists

Redlands Classic

Tour of the Gila

Jess’s Triathlete Magazine Feature

Megan Gaurnier

Evelyn Stevens

Alison Powers




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