The Passion and Science Behind Blank's Nutrition with Professional Triathlete Mike Arishita
Inspired by the incessant overpayment demands of one-size-fits-all sports nutrition, Mike stepped deeper into the unknown with a passion for upsetting the industry, resulting in the birth of Blank's Sports Nutrition.
BJ and Jess first heard of Blank during episode 412, when Eli Hemming was fueling his winning streak on the trails with Mike's products. Then, after BJ had a major nutrition fail at Ironman Texas this year, followed by a crucial chat about carbs with pro-Penny Slater in episode 417, their household switched to Blank, and they haven't looked back.
Discussed in this episode:
- the roots of the tagline "upsetting the industry"
- is the formula for nutritional performance that complicated?
- making sports nutrition affordable
- simplicity of ingredients for endurance performance fueling
- unflavored or flavored, which is more expensive and why
- Blank Nutrition developed by athletes for athletes
- keeping costs low to pass savings onto the athlete
- overwhelming amount of information on sports nutrition to sift and sort through
- why Mike is putting medical school on hold for now
- how the team at Blank came together and what they risked
- what has the response from athletes been?
- what does Blank’s mean? and the mystery of who’s behind it
- where should athletes start in using Blank Nutrition
- thoughts on osmolity and over concentrating the drink mixes
- what’s the scene like in Flagstaff, AZ for athletes
- being a part of the early years of SuperLeague Triathlon
- crazy night in Malta with Martin Van Riel…story to come next time
- Paris Olympic predictions
Podcast Production: Bares Records
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Episode 430 Show Notes:
Women's Wellness Adventure - TWO SPOTS LEFT - Sedona, AZ November 8-11, 2024
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