Jess Cerra, Entrepreneur and Professional Cyclist on Racing, Creating and Recovery
Today's guest can ride a bike and not just from strength and talent. Her ability to understand the bike is a gift that she brought into this world and one that has led to her deepest moments of learning in life. Her unexpected path to the saddle came through her studies in Exercise Physiology and once it showed up, she put the throttle down.
Starting out on the trails of off-road triathlon, Jess earned herself the Xterra National Championship as an amateur. Yet she had the clarity and data to see that cycling was her jam so she moved to the road and started racing and beating the best in the sport. She landed herself a contract, sponsors and a new direction in life as a professional cyclist.
This is what we would call flow. A time in life when we seemingly stumble upon a purpose and without question, begin to live it out. This is the story of Jess Cerra.
Jess is a professional cyclist, writer, chef and business owner of JoJe' Bar; a real-food bar founded on the mantra of "ingredients, balance, and energy". Dissatisfied with the bars on the market, Jess set up camp in her kitchen with a mission to create something that didn't already exist, a quality bar using the finest ingredients that tasted like a soft baked cookie. I can attest that she achieved her goal.
We dive into the birth story of JoJe', Jess's rise to professional cycling and all that has been brought into her awareness from this journey of speed, competition, joy, pain, and darkness. No matter what seems to fall within her path, Jess feels supported by a guiding light that made itself known to her many years ago. We dive into meditation, the mental game for athletes, detachment, recovery, and racing. This is a conversation that warms up in its depth and builds in its gravity of context.
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