Nastasha McKeon, Founder Of Choice Juicery, On Integrity As A True North And Thriving In The Storm
Nastasha is the founder and CEO of Choice Juicery, San Diego’s largest women-owned vegan food chain. She is leading a growing dynasty of integrity that has matured into so much more than a grab-and-go eatery.
We first sat down with Nastasha back in 2018 for episode 103, in which we dive into the back story of the life she is living now. We then recorded a YTP mini with her in June 2020 as BJ, and I watched her business expand within a global pandemic.
With company policies rooted in mindfulness practices, Nastasha and her team are living the demonstration for a better world. We hope you enjoy the show!
In this episode, we discuss:
- thriving in the midst of a storm
- integrity as a true north
- certainty in trust
- magic of everyday
- surrender to get to the next level
- the emotional moat
- Choice's company ethos
- the secret menu
- why cold-pressed, non-pasteurized juice served in glass
- gamma radiation!
- the story of the bread that teaches yoga
- the future of Choice
Thank you to all who keep this podcast commercial-free through your pledge on Patreon. We would not be able to do this without you.
Namaste-
Jess
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