Matt Frazier Founder Of No Meat Athlete On Faith In Truth-Telling, And Getting Good At Not Quitting

Matt Frazier is the founder of No Meat Athlete, which holds a mission to provide world-class inspirational and educational experiences to support the growth and well-being of the plant-based athletic community. He is a runner, dad, husband, co-founder of Complement nutrition company, and best-selling author. Chances are, if you are awake to the plant-based lifestyle, then you’ve heard of his most recent book, The Plant-Based Athlete. And perhaps you have listened to Matt, and his co-author Robert Cheeke talk about their game-changing creation, which is assisting athletes daily in feeling more confident about the switch to an entirely plant-based lifestyle. Matt’s been on our radar for a while now and is one of the first people we looked to when we turned vegan almost a decade ago. We feel excited to bring you our conversation and hope that you take away some nuggets of gold for your life. In this episode, we discuss: - be an experiment of one - the first time Matt hit "publish" - faith in truth-telling  - vulnerability - habit brings ease  - taking a stance instead of diluting the message - seven-year quest to qualify for Boston - nothing is impossible anymore - be good at not quitting - the leap is about not knowing all the details - goals and timelines - loosening the grip on life - frequent mistake when turning plant-based - The Plant-Based Athlete Namaste- Jess